Your city is one of the most monetisable niches on Instagram.

And it also happens to be the mostĀ FUN account you'll ever run ;)

If the thought of starting a city account everrr crossed your mind...

Let'sĀ do this! šŸ‘šŸ¼

PictureĀ this:

After your morning coffee, you head into the city for a brand collaboration. You meet the marketing manager on site, have a little chat and then spend an hour filming your content šŸŽ„

Afterwards you treat yourself to a delicious lunch, you go for a wander around the area to capture some extra content, and then head home to edit šŸŽžļø

A few days later theĀ content goes live. ThatĀ collab just earned you thousands of dollars.

Or maybe you're checking into a five start hotel with your bestie. Dining at a restaurant you've always wanted to try. While getting paid to be there.

And no, this is not some sort of "manifesting this-fantasy".

This is literally what two of my recent collabs looked like:

But,Ā I want to be honest with you:

I'm not going to pretend that starting a city account is easy, or that this is some sort of get rich quick scheme.Ā It's absofuckinglutely not.

In fact, theĀ first six months after starting my city account I wasn't sure I was going to make it. Growth was slow. Agencies and brands acted like I didn't exist.Ā And even though I worked hard (I posted every single day) I saw little to no return.

But you know why I didn't fail?

Because I didn't give up.

And shortly after, things finally started moving.

Fast forward to today, I have over 350,000 followers across socials.

And now, for the first time ever, I'm teaching you exactly how I became one of Sydney's most loved city accounts šŸ©·

START A CITY GUIDE

And it's not just me.

In September 2024, my client @onesydneymum started her own city guide from scratch:

Today she has over 94,000 followers.Ā She lands multiple brand collaborations every week, and even turns down paid opportunities that don't suit her.

There is no secret to her success. She worked hard, had the right strategy and didn't quit.

That's what this program gives you.

I'm ready to commit!

What's inside:

Six modules.
One goal:Ā building the most successful city guide in your city.

Module 1 - Foundation
Ever heard the saying "the riches are in the niches?" Well, it's why a lot of creators with big followings aren't making any money. But not you.

Before you post a single piece of content, you need to know exactly what kind of account you're building, whether your face is part of the brand or not, and what niche you're owning. You'll set up your profile and bio so that whenĀ visibility comes, your accountĀ is ready to grow.

Module 2 - Content Strategy
My favourite part ofĀ running a city guide (ok, next to the $$$ I earn, hehehe): Capturing content.Ā 

I'll show my exact content creation process, and how I never run out of content ideas.Ā I'm also handing you my 200+ content idea list built specifically for city guides, categorised by topic, with hooks already written. And on top of that I'm sharing my content trinity method with you.

ThisĀ isĀ theĀ moduleĀ thatĀ makes content feel fun and exciting, instead of exhausting. Because ohhh boy, fun it is :)

Module 3 - Content Creation
Reels. Carousels. Static posts. I'll show you exactly how to make each format work for city guides.

You'll learnĀ the specific mechanics behind content that stops the scroll and earns the follow. You'll leave this module knowing how to create content that gets seen, loved and followed.

Module 4 - Growth
This is where you get ahead of every other city guide in your city. You'll learn my signature keyword umbrella method, SEO for Instagram and Google, what the algorithm rewards, what it repels, and exactly how to use that to your advantage.

I'll also teach you which metrics actually matter, and more importantly: how to get people to take action aka share, save and like your content.Ā Aaand of courseĀ I'll also share my city guide specific Trial Reels method with you as well.

In the previous modules we built your content.Ā ThisĀ oneĀ makesĀ sureĀ people actually find it.

Module 5 - Facebook and TikTok
Instagram is not the only placeĀ with a hungry audience for your content. I grew 62,000 followers on Facebook and 36,000 on TikTok too, and I'm going to show you exactly how IĀ did it. More platforms means more followers means more leverage with brands šŸ’°šŸ’°šŸ’°

Module 6 -Ā Monetisation
Running a city guide is fun, butĀ hey: we're not starting a charity ;) Of course we want to get paid too!

I'll teach you how I make brands come to me.Ā You'll also learn how to set your rates with confidence, what a collaboration actually looks like from first email to final invoice, aaand the other ways to monetise your city guide that mostĀ guides haven't even considered yet šŸ‘€

Please note: the first six months are not where you earn - they're where you learn.

I'M IN EVE!

Choose your path:

Self paced - $297

The full So you want to start a city Guide?Ā program. All six modules, 200+ content ideas with ready to use hooks, my personal media kit template, lifetime access + future updates.Ā 

You can workĀ through it at your own pace, in your own time, and rewatch it as many times as you like :)Ā 

JOIN SELF PACED

Coaching Cohort - $997
(15 spots only)

Ā 

The coaching cohort is currently unavailable.Ā 

Why learn from me?Ā 

IĀ grew @sydneyguide.coĀ from zero to 256,000 Instagram followers, 62,000 on Facebook and 36,000 on TikTok -Ā with the exact strategies I teach inside this program. And SydneyGuide is just one of the accounts I've grown from scratch.

I've worked with brands like Hyatt Hotels, Art Gallery of NSW and The Ordinary, and now earn more with one single brand collab than I did working 4 weeks in my last 9 to 5 šŸ˜³

InĀ my previous programs, I'veĀ helped others grow thriving city accounts too, like @onesydneymum, @londonfamilychronicles, @lady_brisbane, @kimmyyliew and more.

Plus, I'm not just a creator: I'm an Instagram strategist with 15 years of marketing experience, who has been posting to Instagram for over a decade.

If anyone knows how to grow an Instagram account, it's me. And trust me when I say that growing a city account isĀ Ā one of the easiest niches to grow in šŸ™ŒšŸ¼

But above all, running a city account is just soĀ šŸ‘šŸ¼ muchĀ šŸ‘šŸ¼ fun šŸ‘šŸ¼
And I can't wait to show you exactly how to do it.

SHOW ME, EVE!

IfĀ starting aĀ city guide ever crossed your mind...

Out of everything I do and everything I've built, this is the most fun way I have ever earned my money.Ā 

If you're willing to put in the work.
If you're ready to commit for at least six months of consistent posting.
If you're willing to follow the steps I've laid out inside this program.

Then I genuinely cannot waitĀ to help you become your city's most loved city accountĀ šŸ©·Ā 

JOIN THE PROGRAM

Questions? ā¬‡ļø

IMPORTANT: Eve Longfield can not and does not give any guarantees on results with our information, courses, programs, coaching, plans, tools or strategies.Ā  Ā  You recognise and agree that nobody and nothing part of the Eve Longfield brand has made any implications, warranties, promises, suggestions, projections, representations, or guarantees whatsoever to you about future success, or that you will gain any followers, with respect to your purchase of Eve's programs, courses, trainings, masterclasses or coaching. Eve has not authorised any such implication, promise or representation by others. There are no guarantees of results. There are no refunds. All sales are final. We may reference our own results and in some cases the results of our previous or existing clients. Please understand that we are not guaranteeing your success, and that the results we reference are not typical or average. We are displaying these results for example purposes only. Individual earnings and results will vary, and depend on many factors, including your background, business experience, motivation and work ethic.